What Denver's AI answers look like

What the answers look like

• Google AI Mode (set to Denver) leaned on Google's own business listings for most answers.
• ChatGPT (set to Colorado) leaned on the businesses' own sites and on local list and review pages.
• The two engines often named different businesses for the same question.
• Each answer named a short list, a handful of names, not dozens.

Source: Go-To Local test, November 2026, of ChatGPT (set to Colorado) and Google AI Mode (set to Denver). Each question was asked once. One run is a snapshot, not a trend, and we publish no figures from it.

We are not printing counts, medians or review numbers from the test. We don't hold a logged probe file for them yet, and a number without its engine, date and n of N isn't worth printing.

Narrower questions named different businesses

In our test, narrower questions named different businesses, some with far fewer reviews than the ones the broad questions named. That is the reason we work on narrow questions, and why we sell one client per vertical per neighborhood. See Denver auto repair for an example.

By kind of business

• Auto repair

We add a page for a kind of business only after we have tested it. Other kinds get a page when we have.

What this doesn't tell you

Each question was asked once. A single run is a snapshot, and answers change between runs. It doesn't show that any business can be moved into an answer. How we measure explains how we handle that.