Your Google Business Profile: what Google's AI reads

What we saw

In our November 2026 test, Google AI Mode leaned on Google's own place data for most Denver answers. The businesses it named were well reviewed and highly rated.

Source: Go-To Local test, November 2026, of ChatGPT (set to Colorado) and Google AI Mode (set to Denver). Each question was asked once. One run is a snapshot, not a trend, and we publish no figures from it.

That shows what one engine read in one small test. It doesn't show that a better profile gets a business named.

In the first month

• Check the basics: name exactly as on your signage, primary and secondary categories, service area, hours, phone and website link.
• Write a services list with a short plain description of each job you do.
• Add real photos: you, your shop or practice, your crew. No stock images.
• Link the listing to your site and set up a short review link.

Every week after that

• One Google update with a real photo, tied to that week's answer page.
• New photos whenever you send them.
• A reply to every new review, in a tone you sign off on at the start. If a review is negative we show you the draft first.

Reviews follow the law and Google's rules

The FTC's rule on consumer reviews and testimonials, 16 CFR Part 465, bans fake reviews, paying for reviews, and undisclosed reviews from insiders. We don't do any of it. Read the review rules we follow.

What we never do

• Stuff keywords into your business name. Google's guidelines forbid it and listings get suspended for it.
• Create extra listings at addresses where you don't work.
• Buy reviews, swap reviews, or post them for you.

You stay the owner of the listing. We are added as a manager and can be removed at any time.